Home/Solutions/Proximity, access and catchment
Who and what is within reach?
Trade area and drive-time analysis measures reach the way people travel: along real roads and in minutes, not in straight lines. We draw isochrones and catchments around a store, a site or a service, count the people, customers or facilities inside them, and show where reach stops.
A circle on a map is the quickest answer and usually the wrong one. A river with one bridge, a motorway with no exit nearby or a grid of one-way streets can put a place five kilometres away out of reach and bring a farther one closer. Travel time on the road network shows the catchment people actually experience.
The same tool answers different questions: who lives within 15 minutes of a planned store, how long it takes to reach the nearest hospital, how far each site is from the grid, or what lies within 10, 25 and 50 km of a project.
Inputs
We pick the measure that fits the question: drive or walk time along a road network such as OpenStreetMap, or plain distance where travel does not matter, as for an environmental buffer. The origins are your sites, stores or facilities; the destinations are people, customers or services.
Analysis
Isochrones mark how far one can get in 5, 10 or 15 minutes; service areas split a region by its nearest facility. Census and demographic data inside each zone give the population, households or demand it holds.
Result
Where reach is poor, the map shows it: neighbourhoods far from a clinic, demand no store serves, a site too far from the grid. Each gap comes with its size, so the team can decide where to act first.
Drive or walk times around each site, in the bands you choose.
Population and demographics inside each zone, as a table.
For every place, the closest facility and the time it takes to reach it.
The areas outside reach, ranked by how many people live there.
What lies within set distances of a site, such as 10, 25 and 50 km.
Limits
Travel times come from the road network and typical speeds, not live traffic, so reach at rush hour can be smaller than the map shows.
Retail & Market IntelligenceTrade areas and catchments for stores and franchises, sized by the demand inside them. 
Public Sector & Urban PlanningTravel time to schools, clinics and stops, and the neighbourhoods left without them. 
EnergyDistance from each candidate site to the high-voltage grid, before a site is shortlisted. 
Carbon, Forests & EnvironmentEnvironmental and social screening: communities, landfills and habitats within 10, 25 and 50 km of a project. 
Real Estate & DevelopmentWho lives within reach of a development site, profiled from census data. Because people travel on roads. A radius treats a river, a ridge or a motorway as if they were not there; drive time does not. Trade area and drive-time analysis on the real network gives catchments that match how customers and residents actually move.
Driving and walking on the road and path network, and straight-line distance where that is the right measure. For walking access to parks or schools we use footpaths as well as streets.
We size the demand inside its catchment from census data and show where it overlaps the catchments of your existing stores, so cannibalisation is visible before the lease is signed.
It helps but is not required. With customer addresses we can map where sales really come from; without them, we estimate demand from census and places data.
Yes. It runs for one site or a whole network, and the table ranks every site by the population or demand it reaches.
Tell us the area, the decision and the deadline. We reply within 24 hours, from the person who will deliver the work.
Based in Bucharest, working with clients on five continents.
